THE RIDE COMPLETES STRATEGIC INVESTMENT WITH APPLE CORE HOLDINGS. RECAPITALIZES. REVITALIZES. RESTRUCTURES.  NATIONALLY & INTERNATIONALLY. San Francisco, Los Angeles, Las Vegas, Boston Are In The Wings!

The critically and virally acclaimed Times’ Square attraction juggernaut, THE RIDE, has just been acquired by a new owner which is funded by a number of investors, including Apple Core Holdings, a diversified owner/operator of hotels, attractions and events in New York City and investment fund.  Other investors include Massachusetts gubernatorial candidate, Jeffrey McCormick, a Boston venture capitalist and Richard Humphrey, award winning producer/entrepreneur and current CEO/CCO of THE RIDE. The new owner acquired the assets of the prior business and will do business as “THE RIDE.”  Plans are underway for an aggressively creative expansion of the brand to several other cities; nationally and internationally.   

San Francisco, Los Angeles, Las Vegas, Boston are in the wings.   

The Ride

THE RIDE: THE START OF THE GLOBAL ONSLAUGHT

May 21, 2014
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THE GREAT TIMES SQUARE ALLIANCE – APPLE CORE HOTELS AND THE RIDE!

April 9, 2014
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Safety Advisory

SAFETY ADVISORY: THE RIDE, THE TOUR & THE DOWNTOWN EXPERIENCE COULD AGGRAVATE CERTAIN HEALTH CONDITIONS. The experience involves motion, sideways seating on the bus, constant starting and stopping, loud music, sounds effects, theatrical and strobe lighting, multiple television screens, and virtual reality moments specifically on THE DOWNTOWN EXPERIENCE. There is also a simulation which involved floor shaking, sudden tilting and jarring actions, in addition to loud sounds and flashing lights. THE RIDE, THE TOUR & THE DOWNTOWN EXPERIENCE are not recommended for guests with motion sickness or dizziness, sensitivity to strobe or other lighting effects, back, neck, or similar physical conditions, heart conditions or high blood pressure, or sensitivity to loud sounds. You are responsible for the use of your best judgements when deciding to experience our products. THE RIDE, THE TOUR & THE DOWNTOWN EXPERIENCE are not wheelchair or handicapped accessible. However, THE RIDE, LLC does try to accommodate passengers of all abilities, when possible. Disabled passengers would need to be able to ascend and descend 4 steps to board and deboard the bus, with assistance from members of their party. For liability reasons, THE RIDE, LLC staff is not allowed to assist, except in emergency. Folding wheelchair storage can be accommodated onboard or at the box office, depending on available space.