Download THE RIDE’s Experiential Marketing overview here!
What is THE RIDE?
- THE RIDE is a mobile activation hot spot perfect for product launches and brand activations
- Only 4 vehicles like this in the world – and we own them all!
- Fully loaded with the best audio, video, and wireless technology to amp up what’s happening on board
- Floor-to-ceiling glass windows and stadium style seating
- A unique vantage point in climate controlled comfort – stay dry, warm, or cool!
- The largest vehicle allowed on the streets, THE RIDE coach is 45-feet long, 14-feet tall, and 8-feet wide
- Our patented custom-designed stadium-style seating accommodates up to 49 passengers (Seats can be removed)
- Optimal viewing of anything happening outside
- Inside the coach, you’ll find 40 built-in LCD monitors, 3,000 LED lights and 5 exterior LED arrays that keep you immersed in technology while supplementing the action on the street
- An interior surround sound system, external speaker system, and wireless microphone system unify the production
- Each vehicle contains 9 tons of HVAC capacity – that’s enough to heat or cool 9 suburban homes!
RAD SHOES: Product launch and RAD SHOES ZONE activation at football games via a tri-city mobile tour in Boston, NYC and Philadelphia.
VENICE COUTURE: Chartered THE RIDE for its NYC fashion and press event at the famous Cipriani 42nd Street® – models posed for photos in the floor-to-ceiling glass windows before walking out onto the red carpet.
WOW VODKA: Used THE RIDE as mobile lunge to host a VIP tasting event outside of their LA offices for their new vanilla flavored vodka. We pulled up right in front on Wilshire Blvd. where their millennial customer base could just walk right outside and onto our vehicle to be WOW’ed.
For more information and for our media kit, contact:
Dori Ludwig, Director of Brand Strategy
[email protected] 212-244-2551 x179 or complete the form below.