INDIVIDUAL TICKETS THROUGH 2011 ON SALE TODAY; GROUP TICKETS FOR 10 OR MORE AVAILABLE.

NEW YORK – March 31, 2011 – With steady increases in ridership and predictions for ongoing
growth in group and individual ticket sales, New York’s most unique entertainment experience,
THE RIDE, has announced a new seven-day-per-week schedule starting April 11 through the
end of 2011. In addition, the number of weekly RIDEs will increase during New York City’s
tourist-heavy summer period and on holidays and holiday weekends throughout the year.
Since its debut last fall, THE RIDE has received significant critical acclaim and given thousands
of patrons front-row seats to the world’s most exciting street life and the city’s iconic vistas. THE
RIDE takes patrons on a 4.5-mile journey through midtown Manhattan on a 49-seat traveling
theater as a live show with dancers, singers, and other performers unfolds on the streets before
them. The funniest and most unpredictable interactions happen with everyday New Yorkers
passing by. THE RIDE starts and ends in Times Square at the New York Marriott Marquis.
THE RIDE’s custom vehicles are outfitted with stadium seating and state-of-the-art lighting and
sound. Seats face sideways so audience members look through floor-to-rooftop windows that
boast breathtaking city views and make the streets, crowds, and building façades feel like a
show just for them. Onboard hosts guide THE RIDE, commenting on New York history and
sites, and interacting with everyday citizens and performers. THE RIDE was created by
Brooklyn-based entertainment entrepreneur Michael Counts and is directed by Daniel Goldstein.
“We’ve been overwhelmed with positive audience response and word-of-mouth, both
domestically and internationally,” says President and Chief Executive Officer Jonathan Danforth.
“We are thrilled to expand the offering of New York’s hottest new experience. Now more people
can have their own front-row seat to the greatest city in the world.”
RIDE SCHEDULE
THE RIDE is a 75-minute experience that departs from the New York Marriott Marquis Times
Square, 1535 Broadway at 46th Street. THE RIDE schedule for the remainder of 2011 is:

April 11 – May 1
Mon-Thu: 7p, 7:30p, 8:30p
Fri: 7p, 8p, 9p
Sat: 12n, 1p, 2p, 3p, 4p, 7p, 8p, 9p
Sun: 12n, 1p, 2p, 3p, 4p

May 2 – July 3
Mon-Thu: 7p, 7:30p, 8p, 8:30p
Fri: 2p, 3p, 7p, 7:30p, 8p, 8:30p, 9p
Sat: 12n, 1p, 2p, 3p, 4p, 7p, 7:30p, 8p,
8:30p, 9p, 10p
Sun: 12n, 1p, 2p, 3p, 4p
July 5 – December 31
Mon-Thu: 7p, 7:30p, 8:30p
Fri: 7p, 8p, 9p
Sat: 12n, 1p, 2p, 3p, 4p, 7p, 8p, 9p
Sun: 12n, 1p, 2p, 3p, 4

Additional RIDEs and special pricing applies
on holidays including Memorial Day, Fourth
of July, Labor Day, Thanksgiving/Black
Friday, and Christmas Eve/Christmas Day.
Complete schedule available at
theridenyc.com.

TICKETS
Tickets for THE RIDE are $65 peak (Fri-Sun) and $59 off-peak (Mon-Thu), and are available
three ways:
• Online at experiencetheride.com;
• By phone at 866.299.9682; and
• In person at the box office at 1535 Broadway between 45th and 46th Streets (next to the
Broadway Baby store). Box office is open daily 10 a.m. – 8 p.m.

Group discounts are available for ten or more. Please call 212.244.2551 x155, or e-mail
[email protected] for details. VIP tickets and packages also are available.

PRAISE FOR THE RIDE
• “Fasten your seatbelts and embrace the city.” – The New York Times
• “The actions of everyday New Yorkers are as funny as those of the performers.” –
Washington Post
• “Hilarious and amazing…I can’t imagine a better introduction to Manhattan.” – Connecticut
Post
• “THE RIDE is like no other…A multimedia spectacle.” – Dallas Morning News
• “Blurs the line between reality and fiction.” – New Jersey Star-Ledger
• “THE RIDE is one magic bus tour.” – The Philadelphia Inquirer
• “Twelve-year-olds may be the toughest market for entertainers. THE RIDE passed the test
for my jaded, 12-going-on-25 daughter.” – TravellingMom.com

MEDIA CONTACTS
THE RIDE is open for media reviews. Production photos and video b-roll are available. Contact
us for details.

John Michael Kennedy, Goodman Media International
212-576-2700 x 243 or [email protected]

Régine Labossière, Goodman Media International
212-576-2700 x 229 or [email protected]

Katherine Morrison, Goodman Media International
212-576-2700 x 238 or [email protected]