The Times Square attraction juggernaut, THE RIDE, has just been acquired by a new owner, which is funded by a number of investors, including Apple Core Holdings, a diversified owner/operator of hotels, attractions and events in New York City and investment fund.
Other investors include Massachusetts gubernatorial candidate, Jeffrey McCormick, a Boston venture capitalist and Richard Humphrey, award winning producer/entrepreneur and current CEO/CCO of THE RIDE.
The new owner acquired the assets of the prior business and will do business as “THE RIDE.” Plans are underway for an aggressively creative expansion of the brand to several other cities; nationally and internationally.
San Francisco, Los Angeles, Las Vegas and Boston are in the wings.
ABOUT THE RIDE: Los Angeles hosts The Universal Studios Hollywood Tour. Leavesden, England has recently opened Warner Brothers‘ The Making of Harry Potter Tour. New York City owns THE RIDE, which has become the singularly most requested ticket at Travel Agents’ offices all over the country.
The concept is a brainstorm of design that has resulted in a fleet of multi-million dollar motor coaches whose interiors are a state-of-the-art wonderland of electronic wizardry that guide 49 dazzled tourists around the most fascinating city in the world.
THE RIDE’S original genius was its realization that the streets of Manhattan are a fifty-mile stage exhibiting the most riveting visuals on earth. Adding its own actors to the crowded mix on the street, the huge motor coaches deliver a show worthy of the standing ovations and group euphoria that results at the end of each RIDE.
The motor coaches are events in their own right. They are specifically designed theatrical vehicles; the tallest allowed by federal law, fitted with stadium-style seating that orients the 49 fortunate participants sideways so as to look through the massive windows that deliver New York as the most successful Broadway show on earth. These unanimously acclaimed coaches are equipped with surround sound, 3,000 LED lights and 40 video screens. They are, in essence, rolling state-of-the-art theatres that introduce their travelling audiences to an interactive experience that only the most interactive city in the western hemisphere could deliver. Each motor coach’s external speakers and lighting allow riders and on-board performers to interact with THE RIDE’S street performers as well as anyone else they pass on the street.
THE RIDE is an EVENT whether you are on the bus or on the street. But it’s better on the bus. A fact mightily agreed upon by both Broadway critics and audiences alike.
[reposted from broadwayworld.com]