THE RIDE was recently featured on Forbes in an article by Allen Adamson, highlighting it’s branded and experiential experience. Read the full article here!

“Who knew? Who knew a bus ride could help a jaded, seen-everything, New Yorker see the city in a whole new light? Okay, truth be told, this wasn’t any old public transit bus. I was on The Ride, a custom-built vehicle with floor-to-ceiling windows, side-facing stadium seating, and two jocular, professional hosts, which can be rented out for birthday parties, family reunions, pre-wedding celebrations, and the like. Billed as “Part Tour, Part Show, Total Entertainment,” it was all that and more. The more being that it represented to me, ever the brand guy, what’s required to create a successful experiential branding event. Something that brings a brand to life in, well, a whole new light. In this particular case, the brand was New York City.”