Listen to the interview discussing THE RIDE, our limited edition experiences – THE RIDE in Masquerade and THE RIDE Holiday Edition – and the ever-changing New York City!
Richard Humphrey, currently the CEO and CCO of The Ride, LLC., has over thirty years experience bridging the performing arts, entertainment and business communities. He has an award winning and proven track record in content creation and as an entrepreneur in developing innovative business plans and sustainable business strategies for the arts and entertainment communities, creating partnerships between the for profit and not-for-profit worlds, lobbying on the federal and state level for the arts and arts education, and in realizing international business collaborations. He has nurtured and presented original work on Broadway and Off-Broadway including as co-producer of Sam Shepard’s Pulitzer Prize winning play, “Buried Child,” and as a 2013 Drama Desk nominee for Unique Theatrical Experience for producing and directing The Fazzino Ride. His first Broadway triumph was in the cast of Ellis Rabb’s star-studded, award-winning, histrionically-elegant “The Royal Family” which he later directed for the first National Tour.
He has, as executive producer, built a copyrighted library of over 125 titles including his interviews with some of the world’s greatest artists, performances and art history documentaries. Many of these titles are currently being distributed through Discovery. Richard’s unique vision for uniting the arts, arts education and technology communities has led to frequent requests to keynote at industry conferences including “Connecting All Americans for the 21St Century” hosted by Vice President Al Gore and the Department of Commerce.
Previous to The Ride, Richard co-founded Arts4All, Ltd./A4AMobile, an entrepreneurial digital company focusing on the intersection of content creation and its distribution via emerging digital technologies, with Hong Kong businessman/entrepreneur Daniel Ng. As CEO of Arts4All, Ltd./A4AMobile and, later, as CEO of Redcloud Mobile, Inc., a partnership with Telcordia Technologies, Richard utilized his fluency in digital media to develop a mobile marketing platform and to introduce innovative campaigns for the arts and national ad agencies with such clients as “Shrek: The Musical,” Bacardi Brands, Grey Goose, Starbucks, U.S. Open and feature films with AlliedIM, to name a few.
As a pioneer in mobile applications, he and his colleagues at Redcloud Mobile introduced Broadway to the potential of mobile marketing and became the national mobile media partner for the Tony Awards from 2007 – 2010. Richard has created visionary strategic partnerships for the arts with companies including Telcordia Technologies, AT&T and Lucent Technologies and content provider partnerships with such renowned institutions as Manhattan School of Music, Jazz at Lincoln Center, Interlochen Center for the Arts, London Symphony Orchestra and a wide-variety of the nation’s top performing artists. Via his mastery of videoconferencing, Richard has produced internationally over 100 real-time videoconference arts events and master classes with such notables as the New York City Ballet lead dancer Peter Boal, mezzo-soprano Marilyn Horne, Jose Limon Dance Company, actor Matthew Broderick, and violinist Pinchus Zuckerman, and the late Isaac Stern, to name a few.
Richard was the founder of Humphrey Fine Art, Ltd, a flagship gallery in New York’s Soho and Midtown districts from 1986 – 1996. Representing emerging and mid-careers artists, his gallery exhibited in nine countries and at major art fairs in Paris, Madrid, Tokyo and Seoul. He curated the groundbreaking exhibition “Forces: Art for the End of the Century” which represented artists at the end of the twentieth century utilizing non-traditional materials such as light, time, planetary motion and technology. This critically acclaimed exhibition travelled nationally to museums and public venues for two years.
Since 1985, Richard’s choice of public service and philanthropy has been his alma mater Bucknell University. He was the President of the Bucknell University Alumni Association and its Board of Directors for two terms (2006-2010) and served as a Board and Executive Committee member for three years prior. He was a two-term President and is now on the Emeritus Board of the Bucknell Association for the Arts and served on its Board for eight years. In 2010, Bucknell presented him with its highest honor for the arts, induction into Bucknell’s prestigious Academy of Artistic Achievement.
About Tet Wada
About Tet Wada
After graduating from Baruch College in New York, Wada worked in a marketing role at Donna Karan New York’s eadquarters. While he was a student, Wada worked as a researcher and house model for leather designer Anton, whose celebrity clients include Aerosmith, Lenny Kravitz, Sting and Alicia Keys. New York-based modeling agency Q Models saw Wada and signed him on as its first Asian model. Wada was initially not interested in modeling and continued to work at Donna Karan, but his strong Asian features and cool persona shot him to modeling fame, and Wada resigned from his marketing job. Wada became the first Japanese male model to be featured in Vogue Paris. He was cast with top model Daria Werbowy in a widely talked about photograph of the two kissing. Wada solidified his reputation as a leading Asian fashion artist and collaborated with world famous photographers including Michael Thompson, Terry Richardson, Markus Klinko and Greg Lotus. Wada also acted in numerous TV shows and movies in the U.S. and a film he had a leading role in screened at the 2012 New York Asian Film Festival. Starting in 2012, Wada formally shifted his career focus to Asia. After shooting a film in Japan, he spent 6 months in Taiwan as a main cast member of the television series Chocolat. Wada has appeared in multiple advertisement campaigns for global brands including SONY < Hewlett Packard, Motorola, SK-II, L’Oreal, Subaru, Evian, Bacardi, KOOL Cigarettes, Uniqlo , and GAP. He was booked by Uniqlo at the onset of the brand’s expansion into the U.S. and European markets and appeared in its campaigns for four years. He is now appearing in ads for Asian brands and is modeling for the Diane Shampoo Series in 2013- co-starring with Yuriko Yoshitaka.